Boy does it ever.
It's got a new look, a new taste and a new attitude.
This is not your father's (or aunt's or second wife's) alchopop malternative.
We don't claim to be journalists, but we at USC Squirrels will admit when were wrong. We thought that Zima was R.I.P., but we gather from the neat website that it is R.I.P.E. for a comeback!